Brandon Royal

The Books

Praise for Secrets to Getting into Business School

"A wonderful tool which can help you fully understand the process, and make a difference."

Linda B. Meehan
Assistant Dean and Executive Director of Admissions and Financial Aid
Columbia Business School

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Other MBA application books provide 'guidance', but Royal's manual gives you hands-on, usable knowledge to really get the job done right. It removes the intentional mystery and confusion of this very important first step to getting one of the most valuable professional degrees.

Steve Silbiger
Author of The Ten-Day MBA: A Step-By Step Guide to Mastering The Skills Taught in America’s Top Business Schools;
Darden Business School graduate

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“A great book for students looking for help in applying to MBA programs. I’ve referred instructors to material contained in several books over the years, including Kaplan’s, The Princeton Review’s, and others. Secrets to Getting into Business School (and its prepublication print editions) is the only book that was consistently used by teachers and praised by students. A typical comment from our students was: ‘Can I keep it?’”

David E. Cleland
Former International Vice President for both Kaplan Educational Centers and The Princeton Review

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“Applying to a top business school is hard work. My first application package took me around 40 hours to complete. It gets easier after that but the most important thing is to develop the ability to constantly boil everything down, especially when writing the application essays. Brandon’s approach helps you combine ‘who you are’ and ‘what you’ve done’ with ‘where you’re going’ in order to present a complete and distinguished picture of yourself.”

Jeremy Cheung
Graduate, Harvard Business School

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“It is said, ‘You cannot judge a book by its cover’, however people still tend to do so. This is also true when it comes to reading MBA applications. The reader relies heavily on what the applicant reveals in writing. Admissions committee members will read your application like a book so why not make it the best one possible? You only have one shot at making a good first impression. The best read applications are those with hours of well thought out planning and preparation behind them. Brandon Royal’s book, Secrets to Getting into Business School will be instrumental in assisting you to get it right the first time.”

Joann Pitteloud
Former MBA Director of Admissions, IMD

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"Every candidate has gone to university, has at least a couple of years of work experience, and has a certain amount of life experience. One part of the application process involves simply restating your academic, professional, and personal accomplishments. Another part is about how to interpret these experiences in a meaningful way. This is the trickier but more interesting and rewarding part of applying to b-school. Read this book and gain insights into how other candidates have done it."

Brian Li
GM of Wealth Management, Bank of East Asia
Stanford Business School graduate

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“Mr. Royal clearly knows how to combine academic expectations with real-world competence. Even if the applicant went no further in his or her application, the advice on how to assemble and present appropriate information is a life-skill well worth acquiring. Anyone considering an MBA at some point in their careers would be well advised to use this book; not only will it improve their application chances, it provides a model of effective communication that is worth emulating.”

Dr Ailsa Stewart-Smith
Director of Executive MBA
University of Cape Town, South Africa

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“This book is a fantastic resource for any person applying to business schools. Brandon’s publication helped me to organize my application and refine my strategy to enhance my chances of being admitted to a top-choice business school. I would recommend this book to be read and reread before and during the application process.”

Jesse Friedlander, JP Morgan, Equity Research
MA/MBA graduate, SAIS/Wharton

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“Getting into a top MBA program is more competitive than ever. Show your leadership skills early and get this book.”

Tom Fischgrund, Author, The Insider’s Guide to the Top Ten Business Schools; former Senior Marketing Manager, Coca-Cola Company; Harvard Business School graduate

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“There are no guarantees when it comes to MBA admissions. However, as in the business world, effective communicators always come out ahead. Successful applicants know how to turn even a generic B-school application into a showcase of their own talents and accomplishments. Mr. Royal’s publication is valuable in that it shows applicants how to do just that.”

Yukiko Asada, Director of Admissions
Graduate School of International Management
International University of Japan

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“Applying to MBA programs can be a daunting task, and this book helps ease that process by providing excellent guidance for the prospective MBA student. The advice included here is very much in line with the feedback and counseling we provide to our applicants at the University of Michigan Business School, and it is presented in an easy-to-use format. The FAQs and the tips are really helpful.”

Kris Nebel
Former Director of Admissions
University of Michigan Business School

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“This book helped me to prepare my B-school application with a newfound perspective, without which, my application will have been duller and more disorganised if left to my own accord. I never knew writing application essays could be that fun, till I came across the ‘creative structure’ concept used to write the ‘who are you?’ type essay. With this inspiration, I came up with my creative essay using tarot cards as the subject matter in describing who I am as a person.

Moreover, this book also demonstrates how to put the standard information, i.e. resume, employment history, extracurricular activities, etc in an organised and outstanding manner. It clearly helped me in distinguishing my application from others.”

Nancy Chan
Graduate, London Business School

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“Bandon Royal’s excellent, comprehensive and easy-to-use guidebook is one of the few resources which addresses business schools in Europe and Asia.”

Mary Clark
Former Director of Marketing and Admissions
Global Executive MBA, IESE Business School

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"In my 15 years running MBA admissions operations at four top schools, I have never reviewed a more helpful admissions manual. It is a must for all serious MBA candidates."

Dr. Steven DeKrey
President, Asian Institute of Management;
Former GMAT Committee Chair, Graduate Management Admission Council

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